SEO Is More Than Good Web Design
While it’s true that SEO starts with web design, and should be done by web developers, Derek is missing the bigger picture here.
In an ideal world, the web developer would know about using proper HTML coding standards and how content is king. They’d even know (As Derek doesn’t) how to configure WordPress to get good URLs instead of ones with strings of numbers – but that’s not the point.
Tried and True Web Development Principle
In all of this time working on web projects, I have recently noticed that there are three core items that I work on with every project. These items are not trends or fads. They have been around since I started working on web sites and will likely be around long after I’m done working on them. They are search engine optimization (SEO), conversions, and web standards compliance. Yes, there are many many other things that can be focused on besides the three things, but your time will certainly be well spent on these. These are not fads.